About

We teach the craft between the metric and the decision.

Cache Fieldgrid started in Bangkok as a small studio for product and analytics partners who were tired of dashboards that never became stories. Our focus is application analytics for product KPI storytelling — clear, defensible, and useful in real roadmap rooms.

Collaborative workshop with notebooks and laptops

Mission

Help teams convert application signals into narratives that earn trust. We do not sell vanity charts. We coach people to name what a KPI proves, what it cannot prove, and what experiment or decision should follow.

Pedagogy

Every course mixes short conceptual briefs with live critique. Learners bring a real product surface — onboarding funnel, retention slice, or feature adoption path — and rebuild the story with mentor notes. Feedback is specific: event definitions, framing, and stakeholder fit.

Community in Thailand

Our office in Ratchathewi anchors evening critique circles and occasional in-person studio days. Remote learners across Thailand join the same cohorts; Bangkok-based alumni often host informal metric reading groups after a course ends.

Student journey

Start with a metric audit, choose a narrative spine, draft for two audiences, then present in a timed critique. Graduates keep access to a template kit and a private alumni channel for six months.

Who thrives here

Product managers, analytics engineers, and founders who already collect events — and need the storytelling muscle to make those events matter in planning conversations.