Caution
When a metric should not become a slide
Not every interesting application signal deserves narrative airtime. Promotion has a cost: attention.
We teach three tests before a KPI enters product storytelling.
1. Decision test
If the number rose or fell, would your team change a plan this month? If not, keep it in a monitoring board.
2. Definition test
Can two people write the same SQL or dashboard filter from memory? Ambiguous events create confident-looking fiction.
3. Audience test
Does this slide help the people in the room, or is it there to prove you checked every tab? Application analytics for product KPI storytelling rewards restraint.
More on critique habits lives in our thematic guide.